けちょんけちょん = kechonkechon (Mini Lesson #137)
「あんなにけちょんけちょんに言わなくっても..」
= Annani kechonkechon ni iwanakuttemo…
= There is no need to criticize me that bad…
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Today’s word is けちょんけちょん= kechonkechon
It means to criticizes someone or something in a very harsh way, to scathe.
It is a casual word but it is not a new word. (Some says it is originally from a dialect in Wakayama prefecture けちょに = kechoni. but I am not sure..)
Ex.「プレゼンどうだった？」
= Purezen doudatta?
= How did your presentation go?
「もうけちょんけちょんだった。」
= Mou kechonkechon datta.
= It went horribly. (It implies someone in the meeting criticize this person’s presentation harshly)
Usually it takes verbs such as,
•言う= iu = to say, to tell 
(passive) 言われる = iwareru
•やる = yaru = to beat (passive) やられる = yarareru
•批評する= hihyou suru = to criticize (passive) 批評される = hihyou sareru
•けなす = kenasu = to speak badly (passive) けなされる = kenasareru
Ex.「上司にけちょんけちょんに言われた。」
= Joushi ni kechonkecho ni iwareta.
= My boss chewed me out. (It implies the boss criticized this person’s work performance severely.)
Ex.「昨日、随分酔って帰ったけど奥さん怒らなかった？」
= Kinou zuibun yotte kaetta kedo okusan okoranakatta?
= You were pretty drunk went you went home yesterday. Wasn’t your wife angry?
「いやもうけちょんけちょんに怒られました。」
= Iya mou kechonkechon ni okoraremashita.
= Yeah, she got really angry at me.
あの監督の映画は評論家にけちょんけちょんにこき下ろされていた。
= Ano kantoku no eiga wa hyouronka ni kechonkechon ni kokiorosarete ita.
= That director’s movie has been bitterly criticized by reviewers.
酷評 = kokuhyou = scathing
Also when you get in fights with someone and you get beat up, you say
Ex. けちょんけちょんにやられた。
=kechonkechon ni yarareta
= to get severely beaten up
Ex. けちょんけちょんにやる
= kechonkechon ni yaru
= to beat someone (up) completely
Synonyms :
•散々 = sanzan
•こてんぱんに = kotenpan ni
•徹底的に = tetteiteki ni
~ やられる = to be beaten completely
Ex. 散々／こてんぱん／徹底的にやられる
= Sanzan / Kotenpan ni / Tetteiteki ni yarareru
= to be beaten completely
マギー先生より = Maggie sensei yori = From Maggie
私、みかけより繊細なの。だから優しくしてね。
= Watashi mikake yori sensai nano. Dakara yasashiku shitene.
= I am more vulnerable than I appear. Please be nice to me.
6 Responses to “けちょんけちょん = kechonkechon (Mini Lesson #137)”
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@maggiesensei 
Rafael. on December 7th, 2010
マギー先生は批評すれたら、構わないで。
このサイトと先生は・・・最高です。本当、本当です！
だから心配しないで下さい！
Maggie on December 7th, 2010
@Rafael.
ほんと？うれし〜い！Rafaも最高だよ！ありがとう！
(correction : 批評されたら気にしないで）
Rafael. on December 10th, 2010
とんでもない～
最高じゃないよーーぉ！ｗ
でも・・
ｍ（．＿．）ｍアリガト
Maggie on December 10th, 2010
@Rafael,
こちらこそ、ありがと〜！！
vomitscream on December 3rd, 2010
「酷評」の読み方 = kokuhyou ではありませんか。脱字ですね。
ところで、Maggie先生の授業をきわめて感謝しています！
Maggie on December 3rd, 2010
@vomitscream
あっ！本当だ！kが抜けていましたね。教えてくれてありがとう！！
こちらこそこのサイトに来てくれて感謝しています！